Welcome to NuMe!

Your ultimate source for premium styling tools and salon-quality hair care solutions. Founded with a focus on beauty, health, and innovation, we've spent more than a decade designing and manufacturing easy-to-use, technology-driven styling tools. Our natural hair care products are designed to offer you long-lasting, professional-grade results to overcome daily hair struggles for millions of individuals around the world.

NuMe's high-quality premium products are the innovation of Sabrina Maren, who was born in Schwetzingen, a small town in Germany. Sabrina is all too familiar with the daily struggles we all experience with our hair.  Spending endless hours battling unruly, frizzy,  and damaged hair was not an option.  She always thought to herself: "There has to be a better way. Daily hairstyling should be easy."

Sabrina MarenSabrina Maren

Sabrina decided to research solutions for herself to find the most high-caliber products available. She discovered an industry that fascinated her and launched her first business venture in 2004, marketing and developing products for a prominent European hair styling tool company. By 2009, she knew the time had come to launch her own brand, and NuMe was born.
For over a decade, Sabrina has been on the forefront of heat styling advancements and chose the name NuMe because, "When the tools were created, and I was testing the technology on my unruly hair, the results and transformation continued to make me feel like a 'New Me' aka NuMe.

Recognized as the 2017 Brand of the Year by the Hollywood Beauty Awards, NuMe proudly serves over 2 million happy customers in 52 countries and growing.



As industry innovators, we've continued to raise the bar on styling tool design by using only 100 percent pure stone ceramic, tourmaline ceramic, and titanium plates and barrels. Our cutting-edge technology professional quality hair dryers allow you to spend less time drying with its brushless motors as you overcome your daily hair struggles.

All NuMe tools feature far-infrared heat and negative ion conditioning technologies for a healthier form of heat styling vs. conventional methods.
Our technologies never sacrifice your ease of use or comfort-from soft-touch exteriors to extra-long swivel cords, and every last ergonomic detail is carefully considered. Every NuMe release is backed by extensive laboratory and production research, and we're continually exploring new technologies to advance our products even further. We believe in empowering women to design their beauty and style secrets, just like the professionals do on the industry's most discerning clientele.


We honor individuality and understand that no two heads of hair are entirely alike, so we've developed a wide range of products to suit your own unique look specifically. Whether your hair is thick and curly, fine and straight, long, short, color-treated or natural, our products are designed to serve every hair texture and length. Because beautiful, healthy hair leads to fabulous self-expression.



At NuMe, we believe in creating professional-grade high-end products that are accessible to everyone, using only cruelty-free, eco-friendly materials, and ingredients. As developers, we first listen to our customers, then create, to empower individuals of every age, sex, and background to realize their beauty ineffective, healthy ways. Like our name suggests. Every time you look in the mirror, we hope our products encourage you to look and feel like a "new me." 

© 2020 NuMe - ABV Group Inc. All Rights Reserved.